Mazda Stories - The Challengers

Learn how the spirit of Hiroshima's people helps us create better cars.

  • KODO Design Evolution

    At Mazda we believe design is in the detail. Craftsmanship, the real connection and physicality between human hands and our cars, is essential in realizing Mazda’s perfect driving environment. This pursuit of ultimate beauty using KODO Design evolution becomes energy that lives on and can be felt in the very drive itself to give you joy and a special connection with your all-new Mazda CX-5.

  • Mazda RX-VISION

    The evolution of Mazda’s Rotary Sports Car

  • Behind the Scenes Part 2: The Surfers

    Meet the heroes of our film, find out how they made the most out of the night and what it feels like to conquer the sea in the dark.

  • Behind the Scenes Part 1 – The team that made it possible.

    Many minds came together to make the night surf possible. Take a look at all the fun moments from the set.

  • All New MX 5

    All New MX 5

  • Blind Spot Monitoring: Radar sensors to detect objects

    The Blind Spot Monitoring system automatically warns of an approaching vehicle or object in a blind spot, proving peace of mind when changing lanes.

  • Iconic Challengers - Hansen Webisode

    Who says you need a steady hand to be an artist? By embracing his shake, Phil Hansen found new ways of creating art and became an inspiration to millions. At Mazda, we know that challenging conventional thinking can lead to incredible results - SKYACTIV Technology is our proof of that.

  • Iconic Challengers - Shuttleworth Webisode

    John Shuttleworth challenged everything to create a vessel capable of sailing halfway around the world on one tank of fuel. At Mazda, we know that challenging conventional thinking can lead to incredible results -SKYACTIV Technology is our proof of that .

  • Iconic Challengers - Fosbury webisode

    When Dick Fosbury started jumping backwards instead of forwards, he turned around decades of convention and changed the high jump forever. At Mazda, we know that challenging convention can lead to incredible results -- SKYACTIV Technology is our proof of that.

  • Mazda vs. Retriever 2014 SKYACTIV-G Petrol Engines

    SKYACTIV-Engines. Discover new benchmarks of performance with highly efficient diesel and gasoline engines.

  • Mazda vs. Collie SKYACTIV chassis Technology 2014

    Comparable to the SKYACTIV Chassis is the collie, eager to please, quick to teach and excels in obedience and agility.

  • Mazda vs Mastif SKYACTIV body Technology 2014

    From one breed to another, SKYACTIV's body is a match for the mastiff – well known for both its size and strength befitting its well-proportioned frame.

  • Mazda vs. Greyhound SKYACTIV i-stop Technology 2014

    desc --> ‘i-Stop’ allows you to re-start almost instantly while leading to a significant improvement in fuel economy. Much like the greyhound, the ultimate sprinter, being aerodynamic and graceful. <--desc

  • Celebrate The Drive

    Celebrate the drive with Mazda and discover our stylish range of sporty and innovative cars. Request a test drive and experience Mazda’s SKYACTIV Technology today!

  • Connect to the all-new Mazda3

    The all-new Mazda3 will thrill you. Not just because of its good looks, but because of how it feels to drive. With its innovative SKYACTIV Technology, the Mazda3 will give you great performance, with the kind of efficiency you'd expect from a much smaller car. With its striking KODO Design, it will move you, even when it is standing still. Experience the all-new Mazda3.

  • Surprising Drives

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  • Sophisticated, harmonious interior design.

    A brand new, driver focussed interior for the all-new Mazda6 provides as many exciting details inside as there are outside and delivering a clean, consistent look and layout for controls to make it more intuitive than ever. Combine that with a high-quality, polished aluminium look for door handles and gearshift and lightweight contoured seats and you’ll enjoy the comfort and refinement you’d expect from a four-door saloon.

  • Advanced technology has made the retractable fastback roof of the MX-5 RF one of the fastest in the world. Operated by a single switch, taking only 12 seconds even when moving (up to 6mph), it comprises of three roof modules each crafted from the highest quality materials chosen for their rigidity and weight, resulting in optimum performance.

  • Stunningly evolved exterior design.

    The signature wing grill, prominent fenders and low-rear leaning cabin allude to the power lurking under the all-new new Mazda6’s hood. LED headlamps highlight the car’s mature and self-confident stance. Four new body colours - Soul Red Metallic, Blue Reflex Mica, Meteor Grey Mica, Jet Black Mica - are made for greater contrast and for design that is more than skin deep.

  • The origin of KODO design

    Building on the sleek beauty of our SHINARI and TAKERI concepts, which were the first to feature our KODO design theme, the all-new Mazda6 further symbolizes Mazda’s distinctive power, agility and resilience. Our latest design inspiration comes from living athletic forms in nature - our cars capture movement and express strength, speed and tension down to their last detail.

  • Diesel

    Diesel: The world’s lowest compression ratio of 14:1 for mass produced engines plus a variable twin-turbo charger

  • Transmissions

    Transmissions: Excellent new-generation automatic or manual transmissions transfer more power to the wheels

  • Engine

    Engines: Discover new benchmarks of performance with highly efficient diesel and gasoline engines

  • Body Chassis

    Body Chassis: How to deliver refined, linear handling, world-class safety and efficient lightweight design

  • i-ELOOP

    i-ELOOP: World’s first brake energy regeneration system that stores energy in a capacitor instead of a battery

  • SKYACTIV Technology - The future is here

    SKYACTIV means redefining everything, every major part of a car, from the engine to chassis and from the body to transmissions. Learn what made us search for better performance and efficiency, how we improved processes and how we developed the ground-breaking solution that is SKYACTIV TECHNOLOGY.

  • All-new Mazda6: Advanced Safety Technologies 'i-ACTIVSENSE'

    Discover how our all-new Mazda6 delivers an outstanding safety performance. Our cutting-edge technologies work actively to keep you safer than ever, so you can enjoy a fantastic driving experience and the unique oneness between you and your car.

  • All-new Mazda6 features our ‘KODO – Soul of Motion’ design theme

    Find out how the Chief Designer of the all-new Mazda6 captured the beauty, strength and elegant motion of powerful animals and athletes. In designing three important character lines along the body, his thinking defied convention.

  • Press conference announcing the all-new Mazda6 Tourer

    Watch the press conference we held at the 2012 Paris Motor Show, where Mazda Motor Europe President and CEO Jeff Guyton and Mazda Motor Corporation President and CEO Takashi Yamanouchi unveiled the all-new Mazda6 Tourer, giving the world a first view of how this sporty and stylish car defies conventional performance and design of wagon cars.

  • The all-new Mazda6 Tourer is unveiled at the 2012 Paris Motor Show

    Join Jur Raatjes for a first look at the all-new Mazda6 Tourer which is premiered at the 2012 Paris Motor Show. Among other things, you will get an impression of the beautiful new exterior design, the enhanced boot capacity, the harmonious, driver-oriented cockpit design and the new safety technologies of the all-new Mazda6 Tourer. If you want to look for yourself: the Paris Motor Show opens its doors to visitors from September 29 until October 14.

  • An early view of the all-new Mazda6 Saloon

    Take a first, admiring glance at Mazda's new flagship model. The all-new Mazda6 incorporates both the full range of SKYACTIV technologies and the new KODO-SOUL OF MOTION design language.

  • Mazda Minagi Concept Car - preview

    The Mazda MINAGI concept car embodies Mazda's new SKYACTIV technologies and new KODO design language, signalling the way for the new generation of Mazda cars to come.

  • Press conference unveiling the all-new Mazda6 Saloon

    The all-new Mazda6 Saloon is the second in our new generation of cars featuring our pioneering SKYACTIV TECHNOLOGY and 'Kodo - Soul of Motion' design theme.

  • The all-new Mazda6 Saloon debutes at the 2012 Moscow Motor Show

    Discover our presence at the 2012 Moscow Motor Show where we premiered the all-new Mazda6 Saloon and gave the audience a sense of the renowned Mazda driving experience.

  • 2011 Frankfurt Motorshow: all-new Mazda CX-5 and Mazda3 Facelift

    At the 2011 Frankfurt Motorshow we unveiled the all-new Mazda CX-5 and showcased the Mazda3 Facelift. As well as our exciting model range, we introduced SKYACTIV technology, KODO design and much more.

  • Mazda 5 - inside and out

    A close look at the 7-seat Mazda5, from its flowing, graceful exterior to its welcoming and versatile interior.

  • Mazda Kiyora Concept Car - preview

    A look at the way nature provided the inspiration for the Kiyora concept car.

  • Mazda CX-5 Prototype: Test drive in Iceland

    Here's a first look at the all-new Mazda CX-5. This camouflaged prototype is taken for a run through the Icelandic countryside, making the most of the SKYACTIV Technology that provides increased performance, efficiency, and - most importantly - fun.

  • The all-new Mazda CX-5 offers our pioneering fold- flat Karakuri seating system

    It's unexpectedly easy to operate the Mazda CX-5's innovative Karakuri rear seating system. Using the one-touch lever or seat-top button, the 40:20:40 split rear seats fold flush with the floor of the car.

  • SKYACTIV TECHNOLOGY: enhanced environmental and driving performance

    We're defying convention by making our cars lighter yet stronger, higher performing yet more eco-friendly. With our new SKYACTIV TECHNOLOGY we're improving everything from chassis and body shell to engine and transmission.

  • SKYACTIV TECHNOLOGY: brings you free wheeling automotive fun and a light touch on the environment we all love

    Achieving miracles - our development team placed every element of automotive design under its precision engineering, science and technology microscope. Leaving no stone unturned, we kept the fun in zoom zoom, while reducing your carbon footprint by an average of 5.1 kg per year. That’s it – SKYACTIV TECHNOLOGY!

  • Smart City Brake Support: the safety technology that looks out for trouble ahead

    The Mazda CX-5 is the first compact SUV to offer this safety feature, which prevents or reduces frontal collisions by using a sensor to monitor the road ahead. It can apply your brakes if it detects a risk of collision.

  • Lane Departure Warning: a safety system that helps you stay in your lane

    This system uses a camera at the top of your windscreen to monitor road markings and warn you if you're about to veer from your lane. Using insights into your car's behaviour it knows when you're intentionally leaving your lane.

  • High Beam Control: making driving safer and more convenient

    Our High Beam Control technology automatically switches your headlights from high beam to low beam when vehicles are approaching. It does this using sensors built into the headlights, making your car safer and easier to drive.

  • 2011 Tokyo Motorshow: A behind-the-scenes tour

    Get a behind-the-scenes tour of the Tokyo Motorshow. Discover the Shinari, our beautiful new concept car, the Takeri, the future of Mazda and the CX-5, the compact SUV with SKYACTIV.

  • All-new Mazda3 - Iconic Challengers

    The new Mazda TV spot celebrates the challenger spirit by sharing three inspiring stories. Just like Mazda, these challengers were brave enough to defy convention and think differently to make things better.

  • Mazda Stories -The Craftsmen

    See how our engineers learn from sword makers to give every Mazda the finest build quality.

  • Mazda Stories - The Challengers

    Learn how the spirit of Hiroshima's people helps us create better cars.

  • Mazda Stories - Horse & Rider

    See how the connection between a horse and his rider helped us give MX-5 drivers the perfect driving experience.

  • Mazda Stories - The Touch of Mazda

    Learn how tradition inspired us to create a sliding door that makes access very easy.

  • Mazda5 - a look at the Mazda5's easy to use, versatile seating

    Offering multiple options for seating and storage, the flexible seats in the Mazda5 operate with the lightest touch.

  • Mazda Shinari. Fast and strong motion

    Do certain lines thrill because they look like they're moving? We think so. Take a look at the lines on the new Shinari concept. It's impossible to be unmoved.

  • 787B - Patrick Dempsey and Johnny Herbert celebrate the twentieth anniversary of Mazda’s Le Mans 1991 victory

    The Mazda787B win at Le Mans 1991 was celebrated in style in June, when the car and the winning team including Johnny Herbert, along with actor Patrick Dempsey, returned to the famous French track for a two day twentieth anniversary party.

  • Mazda MX-5 history: The evolution of an icon

    Relive the history and evolution of the world's best-selling roadster, from first designs to the current Anniversary edition. This car has always had sports car in its soul: twenty years of pure fun.

  • Mazda Stories - Right weight

    See how our engineers learn from sword makers to give every Mazda the finest build quality.

  • Mazda Shinari. The embodiment of Kodo design language

    The new Kodo design language is all about 'the soul of motion'. Its first expression is the remarkable Mazda Shinari concept car.

  • Mazda Shinari Concept Car - preview

    A Mazda design concept is always an exciting event. Take a sneak preview of your new favourite, the Mazda Shinari.

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The MPG figures quoted are sourced from official EU-regulated test results obtained through laboratory testing. These are provided for comparability purposes only and may not reflect your actual driving results.